Marketing/Publicity 101

Canndescent CEO Adrian Sedlin on Justice Joints Partnership with Last Prisoner Project

This year, Canndescent’s leadership decided to address cannabis incarceration and its disproportionate effects on black and brown people. To determine how best to do that, the company looked within. Adrian…

Bernie’s Cannabis Plan

[…] these marijuana farmers are paid a fair price for their products with tools like supply management and reserves and transition toward a parity system to guarantee marijuana farmers a living […]

Staffing and Hiring Challenges

[…] a well-established workplace structure and culture. With so much volatility and uncertainty, prioritizing employee relationship management seems like a wise decision. But in-house cannabis human resources is just not in […]

Growers & Distributors: Cyber Risk

[…] secure area off site, or on a protected network? Make sure a member of your management team is maintaining compliance with HIPAA and state statutes and requirements for cannabis distribution. […]

Monitor Your Tribe

We tend to think of music as one-way communication: “Here’s my stuff: Listen!” But it’s never really been that way. In fact, listening to the audience is crucial: “Look! They’re […]

Pesticide Use in Cannabis Production

[…] industry to embrace only those inputs exempt from federal registration and adopt true organic soil management practices. Beyond Pesticides has recommended that states establish laws and/or regulations that mandate an […]

Build Your Tribe

[…] becomes intertwined with their success! Invested fans are more likely to rally around your next project, spread the word about your gigs, and engage new listeners. In other words, invested […]

Brand Positioning Workbook

[…] Personas Proto-Personas are part of the Lean UX toolkit, for more information check out the book ‘Lean UX: Designing Great Products with Agile Teams’, by Jeff Gothelf and Josh Seiden https://thecollectivegreen.com/wp-content/uploads/2019/09/Proto-Persona.png

Purpose Behind the Purchase

[…] you! The tank is full!” and an update on what else is happening in the project, without asking for more immediate generosity. We’ve all been victim of the “thanks for […]