Marketing

Monitor Audience

Monitor Your Tribe

We tend to think of music as one-way communication: “Here’s my stuff: Listen!” But it’s never really been that way.  In fact, listening to the audience is crucial: “Look! They’re dancing! Back to the head!”; “Oh… everyone’s asleep. New tune!”.  And fans have always longed to be heard. Witness the drunk guy screaming his requests…

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Build Your Tribe

Build Your Tribe

Are you spending more money making music than you make FROM music? Do you invest your heart, soul and hard-earned dollars just to watch it all slide down the drain? You’re not alone. It’s the classic musician’s challenge.  We know how to make great music, but how do we make money from it once it’s…

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Putting Your Audience First

Putting Your Audience First

Rule #1…. Your Fans Come First Guest Article: Written by Dylan Lloyd As an independent artist, I don’t believe there to be a more essential component to your success than building your fanbase.  I know how “common sense” that comes off sounding…but when you think of the normal way a fan is treated by a…

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Marketing-Publicity-101

Marketing/Publicity 101

Who are you trying to reach?  | What story are you telling?  | What is your purpose?  These are the big questions around creating your marketing content. Your content may be memes, pictures, videos, illustrations, verbiage and whatever other way you may create in order to connect with other people. You want to reach the…

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Purpose Behind Purchase

Purpose Behind the Purchase

We tend to think of music as one-way communication: “Here’s my stuff: Listen!” But it’s never really been that way.  In fact, listening to the audience is crucial: “Look! They’re dancing! Back to the head!”; “Oh… everyone’s asleep. New tune!”.  And fans have always longed to be heard. Witness the drunk guy screaming his requests…

Read More