Marketing
We tend to think of music as one-way communication: “Here’s my stuff: Listen!” But it’s never really been that way. In fact, listening to the audience is crucial: “Look! They’re…
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Are you spending more money making music than you make FROM music? Do you invest your heart, soul and hard-earned dollars just to watch it all slide down the drain?…
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Rule #1…. Your Fans Come First Guest Article: Written by Dylan Lloyd As an independent artist, I don’t believe there to be a more essential component to your success than…
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Who are you trying to reach? | What story are you telling? | What is your purpose? These are the big questions around creating your marketing content. Your content may…
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I hate constantly asking people to buy stuff, but what about all my products? Well, instead of “selling” try flipping the approach: make it “supporting”. People LOVE to help. Give…
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